Singapore Airlines - Tradition Over Modern Advancement (Blog 1)

I was sitting here for awhile wondering what to write my first blog about. When given the ability to chose any artifact or medium to write about, relating to an exposure to thinking it rhetorical, my brain starts to ponder the 500 things it could venture to write about. My fiance was sitting here looking at a magazine and glancing over to him, the back page ad caught my attention. It was for Singapore Airways and became my muse for the assignment.
The ad photo is of three young, oriental woman (from different countries) who are wearing traditional apparels of their homeland. These woman are smiling by the water and surrounded by native fabrics.
The caption reads "In this ever changing world,
Singapore Airlines, you're a great way to fly."
The intended audience for this ad would be the costumers of Singapore Airlines. These are listed as Singapore, Taipei, Hong Kong, Tokyo, Seoul, Frankfurt and "over 55 major cities." This says, to me, that these other 55 cities are most likely not where Singapore Airline's gets the majority of their revenue from, or at least not big readers of the magazine they advertised in. It singles out the 6 cities it counts on for major business. The ads slogan also hoans in on people from these countries who strongly respect and live their lives through their native traditions. This ad does not show us a photo of a state of the art, modern aircraft. It does not mention anything more about the airline other than insinuating it as traditional in a "changing world."
It surprised me to see Tokyo in this list of cities. Tokyoits, more often, choose the more modernized and Americanized path when choosing their purchases and ways to travel. When visiting Tokyo it is not easy to come across someone who is dressed in a traditional Japanese garment. This brings me to the other implied audience of men. This ad was in the magazine "Scientific American MIND." What is the majority demographic of readers of S.A.M.? The answer is many well educated business American and Asian men. Because the models in the photo look to be in their 20's, the ad can be seen as sexually appealing to this demographic. Many of these same men travel through Tokyo as it is a huge capital for business relations. Asian woman can sometimes hold the stereotype of elegant and submissive. They can also sometimes be thought of as good care givers. For the above stated gentlemen, perhaps this ad would make purchasing a flight for this airline more appealing, over others. Are these woman in the photo suppose to be flight attendants or customers? It is not defined either way, but it can be concluded that these beautiful woman will certainly be on a Singapore Airlines flight.
Singapore Airlines is therefore described as a flight you can enjoy in most Asian countries where you will encounter many Asian people who uphold tradition in their physical presentation and who share traditional values.